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Experts Give Take on the Trib's Redesign
Produced by Tasha Flournoy on Monday, September 29, 2008
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The Chicago Tribune is rolling out its new redesign this morning.
The Trib's redesign is a response to a drop in circulation. The company calls the new look a bolder and more organized way to navigate the paper. Some of the changes include combining both the metro and business sections and adding more color.
Jeremy Gilbert is a professor at Northwestern's Medill School of Journalism. He says this morning's paper feels a lot more lively and energetic because the paper incorporates more visual guides for readers.
GILBERT: Like the Chicago Tribune blue in the nameplate and the use of the flag to other features like the way that they use columnists. The topics that the columnists pick. I think a lot of those things are slightly different this morning, but you really wouldn't have think very hard to figure out where to find them.
Not everyone is convinced the new look will be an instant success. Mark Fitzgerald of Editor & Publisher says the sections need more cohesion.
I'm Tasha Flournoy, Chicago Public Radio.
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Beth Zurek, Oak Park // Wednesday, October 01, 2008 @ 12:14 PM
I am deeply disappointed in the "new Trib". The layout is fairly unintelligible, but that I can understand, they probably had to cut costs. But the "dumbing down" of the news is appalling. The Trib reads like a tabloid now. Along with the redesign, it appears that writers were cautioned to write as if everyone was reading at a third grade level, and important news is buried after flashy news. (TUrn to page 16or so to cover news of the eceonomy crashing around our ears?) I just cancelled my subscription, which was hard after a lifetime of reading a daily local paper. I will resubscribe to the New York Times, and I will probably give the Sun Times a try, which is hard to believe - that was always the "local tabloid".
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