Making Media Connections 2012: Searing Search Engine Optimization

June 14, 2012

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One of the Community Media Workshop’s key events each year since 1993, the Making Media Connections conference is designed for nonprofit communicators—volunteers and staff who are responsible for telling their group’s story through the news media or other channels. We bring them together with journalists looking for stories "off the beaten path" and invite them to join in a dialogue on how to produce news that matters. 

There are potentially hundreds, if not thousands or even millions of people in the world looking for you, your services, and products. These people use search engines like Google, Bing, Yahoo, Youtube, Duck Duck Go, and many more. Good search engine optimization can combine paid search and organic search optimization. Paid search services like Google Ads or Facebook Ads position your brand, service, or product on their sites to targeted demographics, but it’s competitive and can be expensive trying to outbid others for the best online display real estate. For most, the best option (and an option you should be doing anyway) is organic search engine optimization. Organic search engine optimization is a more natural practice for web developers, marketeers, and others to help people find you by maintaining and managing a healthy, content rich, relative and well-organized website. 

Do you want to increase website traffic to your organization? Learn how search engine optimization can raise the profile of your organization’s website. Jen Brady from Fred & Associates Inc. explains the basics of Search Engine Optimization (SEO) and Paid Search (SEM) as well as basic strategies and tactics. She also discusses how search engines function and rank sites, and how to code your website accordingly, establish paid search campaigns, evaluate analytics, and optimize your search campaigns.
 
Recorded Thursday, June 14, 2012 at Columbia College Chicago.