LeBron James gets a triple dog dare to come to Chicago

July 2, 2010

Whether it's a plea from the Mayor or a Grammy winning rapper, major cities around the nation have spent the past few months begging LeBron James to play for their team. A few Bulls-loving ad execs at Leo Burnett had a different idea. I spoke with Michael Girts and Dave Kuta who led a project to "dare" James to play for the Bulls. lebron interview clip 1 As Girts mentioned, their team came up with "creative items" that they sent James throughout this week. On Monday, they sent a pair of Air Jordan's, daring him to literally fill Michael's shoes. On Tuesday, it was seven empty championship ring boxes, challenging him to out-win Jordan. On Wednesday, a fake Chicago Tribune, showing him what a cover might look like 10 years from now (hint, it involves an NBA championship). Yesterday, they ran a two-page ad in the Akron-Beacon Journal, challenging James to cast a Jordan-like shadow on Chicago. Every item was specially designed with graphics and copy aimed at grabbing‚  LeBron's attention. They also orchestrated personal phone calls from Dustin Byfuglien, Jeremy Piven, and Common. So do these "Mad Men" think they have a winning campaign on their hands? lebron interview clip 2 Of course, whatever happens, the two say their campaign will make Chicago look "great".‚  And that, friends, is the benefit of a triple dog dare. lebron interview clip 3
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