Gery Chico's mayoral campaign debuted two new broadcast TV ads on Monday, but his most important spot may be one many Chicago's won't see or understand.
The two new spots, entitled "Model" and "Embrace", are English-language ads that will run on broadcast television outlets. The first emphasizes Chico's tenure as President of the Chicago Board of Education, while the second touts his support for small business (below).
But a spot the campaign is running on Spanish-language television may have an even greater impact on the course of the mayoral race.
That spot features U.S. Congressman Luis Gutierrez (D-IL) speaking directly to camera in Spanish and endorsing Chico's candidacy for mayor (below).
Gutierrez touts Chico's connections to the Latino community, including his partial Mexican-American ancestry, and cites him as one of the founders of Chicago's Mexican-American Chamber of Conference.
Why is this significant?