Lab Partners for the Arts

April 18, 2011

Arts leaders: Have you ever wondered how, or if, to use technology in connecting audiences to your work, each other, and the art form in general? Or whether there's a way to price your work that doesn't require you to sacrifice revenue to assure attendance? If so, mark your calendar for next Friday, April 29.

On that day, CultureLab (a joint endeavor of the University of Chicago's Cultural Policy Center and what it describes as "a consortium of leading arts consultants from the U.S., U.K., and Australia") will conduct its annual Emerging Practice Seminar focused on important issues in arts management and policy. This year's subjects:

  • Uses of technology in audience engagement
  • Revenue management and dynamic pricing

Attending for the whole day costs only $45 and includes a lunchtime panel discussion featuring Martha Lavey of Steppenwolf debating the use and abuse of mobile devices in theaters and museums with an arts consultant. Don't forget to silence your cell phone and chiming watch!

Many theater people, including my colleague Don Hall of WNEP, think discussions of audience engagement (nee marketing) and revenue are the death knell of theatrical art. I think making sure that you're communicating as strongly as possible with all possible audiences is the sine qua non of theatrical art. For $45, you decide. The complete agenda and registration form is here.