German chocolate cupcakes come to Sprinkles

January 13, 2011

If cupcakes are so 2009, the people at Sprinkles Cupcakes aren't too worried. They're unveiling their newest flavor, German Chocolate, which joins their 25-plus cupcake lineup nationwide tomorrow.

"We have a lot of demand for it, " said Sprinkles General Manager Emily Antrainer of the new flavor's inspiration. "It's one of the most popular suggestions that comes up all the time, so we figured, let's do it!" 

If Tuesday night's free sneak peak of the newest addition is any indication, local cupcake connoisseurs will make sure German Chocolate becomes a regular flavor in the company's repertoire."I love cupcakes," said Amber Gibson, a cupcake enthusiast who trekked to the Gold Coast spot from Evanston just for a taste. "You hear about chocolate, you hear about coconut, but never both."

German Chocolate will soon be joined by Red HOT Velvet and Raspberry Chocolate Chip flavors just in time for Valentine's Day, plus an Irish Chocolate flavor in the days leading up to St. Patrick's Day.