I was watching SNL this weekend and was turned off by a commercial that aired after SNL went to break. It was a commercial for the new Disney movie, "Tangled." But instead of it being the same trailer we've seen in rotation all weekend, it was a parody of a pharmaceutical company ad. They called it "Rapunzhair." Essentially, they created their very own parody commercial during the show that does parody commercials.
I don't have a problem with Disney trying to jazz up their marketing plans with pseudo-funny takes on their product. But to have it broadcast during the only prime-time programming that does honest-to-goodness parodies is borderline suspect.
This summer, a furniture commercial was doing the same thing during Mad Men: dressing up and talking like the characters to sell their stuff. The Walter E. Smithe brothers have made their name with parodying sports and entertainment.