The automaker Lincoln once made some of America's best-looking cars, particularly the spectacular, minimalist Elwood Engle-designed 1960s Continental with the front-opening rear "suicide doors" and no B-pillar.
You know the car:
Late last year, the Ford division began remembering from whence it came, with the company adopting the "Lincoln Motor Company" moniker and emphasizing design in its commercials and branding. And although the above goofball ad for the 2013 Lincoln MKZ from Sunday's Super Bowl XVLII does those efforts no favors, the spot--and one more that aired during the big game--at least shows a Lincoln design that looks drastically different and more nimble than the squared-off land barges of recent memory.
"This car tells the story of being very modern, of being transformational," Lincoln director of design Max Wolff told Businessweek last August. "It tells the story of grace, of elegance.