Robservations on the media beat:
- They said it would take months if not longer to gauge whether WBBM-Channel 2's new morning show would be more successful than its lackluster predecessor. But I don't remember anyone at the CBS-owned station predicting that "Monsters and Money in the Morning" would actually lose viewers in the process. Since its debut two weeks ago, the show has been averaging a 0.5 rating in its 5 a.m. hour (down from 0.7 one year ago and 0.8 in January), and a 0.7 rating in its 6 a.m. hour (down from 0.8 one year ago and 1.0 in January). One Nielsen ratings point represents about 35,000 households. "It has no traction," a ratings analyst from a competing station said of the show.