In 1989, a brash 31-year-old program director named Drew Hayes launched a brand-new news/talk format at WLS-AM (890). Together with president and general manager Tom Tradup (and with a little help from Rush Limbaugh), Hayes transformed the once-legendary Top 40 music powerhouse into an unorthodox, in-your-face talk station.
"As we built a solid base with the issues, we felt we could broaden that base by doing things that are a little funny, zany, even dangerous," Hayes recalled in an interview after WLS began moving up in the ratings. "Now we're the station that makes you thinner, richer, and gives you a better sex life."
Now, 21 years later, Hayes is returning to the Citadel Broadcasting station to see if he can deliver the goods again.