Ed. note: Since Steve Dolinsky is currently in Paris, veteran blogger Andrew Gill attended this event in his place.
Last night I attended Goose Island's launch event for their new beer, Green Line Pale Ale. That name signifies the Chicago-based mega-microbrewery's resolution to be more eco-friendly than it does the CTA line that runs closest to their facilities. For one thing, the event was at Uncommon Ground on Devon- much closer to the red line, but the home of Chicago's only certified organic rooftop garden. It seems the beer will push sustainability in three major ways.
- The beer's lifecycle. Green Line will only be available on draft in Chicago. No bottles anywhere. (Right on cue NY Times trendpiece on growlers!) It also is a way to track the brewery's efforts to reduce it's carbon footprint in light of an analysis by the Chicago Manufacturing Center. This includes investing in a more efficient grain mill, purchasing renewable energy credits and recycling more and more of the brewery's solid waste. They've set up a website to report on their continuing efforts.
- Encouraging local bars to push sustainability.