From the minute they launched the Austin City Limits Music Festival in their Texas hometown, C3 Presents, the promoters behind Lollapalooza, have been wildly ambitious, doing little to hide their dreams for eventual world domination. Not that it’s been easy for them: Three years ago, an attempt to bring what would have been their third giant Walmart-style festival out east collapsed under its own weight when they couldn’t secure a site in New Jersey or Pennsylvania, winning them nothing but the enmity of major metropolitan competitors.
Now, like many imperialist Texans before them, the promoters have set their sights to the south: This April, they’ll take a two-day version of their retooled Lollapalooza to Santiago, Chile.
In addition to the usual list of mediocre mainstream acts, corporate figurehead Perry Farrell promises a roster with plenty of local bands, adding, “We are also looking to bring some of those artists out to Chicago for a musical foreign exchange.” (Read: Lollapalooza is likely to have more Chilean groups than Chicago acts when it returns to Grant Park for its seventh year this August.
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