Robservations on the media beat:
- Jay Shefsky, who's been an award-winning producer and storyteller at WTTW-Channel 11 for almost 25 years, is about to get his own weekly showcase on the public television station. Starting Oct. 15, "Jay's Chicago"will air 7:30 p.m. Fridays -- following Joel Weisman's "Week in Review." (That's the slot previously held by "The Friday Night Show," hosted by the late John Callaway and, before that, Bob Sirott.) The new show will consist of features Shefsky originally wrote, produced and reported for Channel 11's "Chicago Tonight." In a blog he started Wednesday to promote the series, Shefsky referred to the reruns as "creative repurposing."