Robservations on the media beat:
- Tuesday is Kevin Gossett's last day as afternoon personality on Clear Channel Radio adult contemporary WLIT-FM (93.9) -- although he's really not going anywhere. He'll be staying in Phoenix, where he's been voice tracking the show since November 2008. Starting Wednesday, the new 2-to-7-p.m. weekday host on Lite FM is expected to be Chris Davis, who'll phone it in from WNCI-FM in Columbus, Ohio. Gossett, who previously hosted mornings here for five years on the former WNND, has been promoted to digital program director for Clear Channel's eight stations in Phoenix, where he hosts afternoons on KESZ-FM.
- Brian Paruch, whose Chicago radio nicknames over the years have ranged from "The Whipping Boy" to "King Paruch," could be ready for a new one. Starting Oct. 18, he'll succeed Mark Suppelsa as news anchor for Eric Ferguson and Kathy Hart's top-rated morning show on Bonneville International hot adult-contemporary WTMX-FM (101.9).