Seven years have passed since Comiskey Park–home of the White Sox–was renamed “U.S. Cellular Field” under a $68 million naming-rights deal.
Cash from the deal made some much needed improvements to pretty-up what had been the ugliest professional baseball stadium in America. But take a gander at what could have been: an improved Comiskey Park, not as the “Cell” but, perhaps, as “The House”?
Before the U.S. Cellular arrangement, the White Sox in 2001 preliminarily worked on a naming-rights deal with Household Finance Corporation. Had the deal gone through, it would have brought a slate of improvements including fixing the then-torturous rake of the upper deck. But it would have given the stadium fixes the U.S. Cellular deal didn’t, most notably giving the stadium a pedestrian-friendly, but monumental entrance at 35th Street, as seen in the image above.
Behind the entrance would have been a mall-like concession concourse.