When Bruno Cohen took over as president and general manager of WBBM-Channel 2 nearly two years ago, he knew one thing for certain: The revolving door of news anchors had to stop spinning once and for all.
At our first get-acquainted lunch, Cohen offered a shrewd outsider's assessment of the market and the CBS-owned station's place in it. Viewers had become so sick and tired of constant changes in front-line talent that they'd simply given up on Channel 2. The key to turning things around, he deduced, was to stick with an anchor team -- any anchor team, really -- and give the audience time to find them and become comfortable with them.
It seemed like a reasonable strategy then, and it seems like a reasonable strategy now. Unfortunately, Cohen hasn't followed it.