The Publicity Club of Chicago has renamed its annual Branding Award, given out during its prestigious Golden Trumpet Awards each spring, The Jeff Bierig Branding Award. The board voted unanimously Friday to honor Bierig's "professional contributions and achievements," according to Sue Markgraf, president of the group. ‚ It's a fitting tribute to the man who twice served as president of the organization and was the first recipient of the award now named in his honor.
A widely admired and respected public relations professional, a lifelong Chicagoan, a generous teacher and mentor to countless students, and a 22-year cancer surivor, Jeffrey D. Bierig died Wednesday after a battle with leukemia. He was 57.