The DavidonDemand page says: “David Perez wanted to go to the Advertising Festival in Cannes. Leo Burnett agreed to send him, on one condition — he has to do anything you tweet him. What will he do next? That’s up to you.”
And he’s not kidding. If you tune into DavidonDemand, there’s a live camera showing Perez going about his biz at Cannes flanked by a live Twitter feed with orders from viewers. Perez also has a pair of glasses armed with a built-in web cam for a first person POV on some of his adventures.
On Day 1 of this weeklong extravaganza, at the behest of his twittering fans, Perez spilled a drink on himself, walked on water, kissed a stranger, touched a Lion (the big deal ad award), ran after a jogger and got tattoos. Not in some discrete body area but on his right shoulder. Three of them.