One of the most popular ads from this past Sunday’s Super Bowl was for Chrysler. The two-minute spot featured rap star Eminem, but the real star was the rapper’s hometown – Detroit. In the ad, a raspy-voiced narrator characterizes the Motor City as a survivor, just itching for its come back. That may be true. Thanks to federal funds, American auto manufacturing is undergoing a possible rebirth.
But will catchy ads and government incentives be enough? And what about this week’s annual Auto Show in Chicago? Eight Forty-Eight's business contributor David Greising has been keeping an eye on all the buzz around the auto industry and he joined Eight Forty-Eight to assess strategies.
Music Button: Simian Mobile Disco, "Sweetbread", from the CD Delicacies, (Redeye)