What politicians do to improve their Q-score

February 16, 2011

Produced by Eight Forty-Eight

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(Getty/Andrew H. Walker)
Famed Madame Tussaud's celebrated President Obama's birthday in 2009 with wax figurines of the president and famous friends.

Cleveland may be best known as the former home to basketball star LeBron James. When he took his talents to South Beach, he faced a lot of heat and a decline in popularity. In celebrity-speak, it’s known as a Q-score, and his dropped.

So as politicians become a little more like celebrities – someone like former Illinois governor Rod Blagojevich, for example – do they feel like they have to mind their Q-scores? To find out, Eight Forty-Eight spoke to Democratic public affairs strategist and president of Aileron Communications Dave Lundy.