Gentrifying açai: the story of the Amazonian “super fruit”

September 28, 2011

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(AP /Andre Penner)
A woman makes acai juice in Belem, Brazil. The berry was virtually unknown outside this remote region until 15 years ago.

Açai berries, which come from the Amazon, have exploded onto the global market. This so-called “super fruit” is added to juices and smoothies, with claims they better health, ease weight loss, prevent aging and even act as a natural Viagra. But the picture isn’t quite as rosy for the people who grow and harvest these berries in Brazil.

This story, by Kelley Weiss, originally aired on World Vision Report. We got it from the Public Radio Exchange.