On Worldview's Global Activism segment, Holly Ezinga tells us about her company Fair Earth, a socially conscious and earth-friendly company that produces and markets high-quality Fair Trade merchandise from East Africa.

They advocate fairness in the consumer market and provide sustainable income for East African artisans. All local artisans are paid a living wage. "Fair trade" aims to eliminate the injustices against underdeveloped and marginalized producer communities, training them in skills which lead to sustainable livlihoods.