It all started with Joss Whedon, best known for many years as the man who brought you Buffy the Vampire Slayer.
Whedon's become more well-known for his blockbuster hit The Avengers, but seems is worried that Sleepwalk with Me, the new movie that comedian Mike Birbiglia and Ira Glass wrote together, might take a run for his third-highest-grossing-film-of-all-time-title.
Birbiglia and Glass then responded to Whedon's vitriol by laying out a complex plan to get their movie to make money than The Avengers.
In Chicago, Sleepwalk with Me plays at the Music Box. Don't live in Chicago? Find a way to see the movie.