He might not be a household name in America, but in Italy, Jovanotti is akin to a famous pop star like Justin Timberlake: he sells out stadiums. Now, he's trying to convince local audiences that his funky hip-hop and rap-inspired jams are something they can get behind too. Currently living in New York City, Jovanotti (born Lorenzo Cherubini) described himself as a "pilgrim" on Wednesday's Worldview:
"I am here on a pilgramage. I was born in Rome and I used to see American people coming to Rome to see the ancient roots of their culture. I'm doing the same thing in reverse. I'm here to pay my tribute to my musical culture, where I come from. That's America, that's funk, that's hip hop, that's American song writing. This is the music that really changed my life when I was a kid and so every musician born in my situation in Italy has this kind of depth with this country, which this incredible musical heritage.
I'm trying to spread my music all over, wherever I can. Wherever they invite me, I go."
He and his band are performing at The Vic Wednesday night at 7:30 pm. Plus, watch them just jam in studio during a pledge pitch break: