Officials say Gov. Pat Quinn's online pension reform campaign with its cartoon snake mascot has attracted more than 28,000 unique visitors.
He launched the website this month, billing it as a way to rally the public around a pension overhaul since lawmakers haven't come up with a plan.
The site has been criticized for its lighthearted approach, including images of the orange serpent, "Squeezy the Pension Python." The Democrat's office says a video with the cartoon has been viewed 20,000 times.
The campaign involves Facebook and Twitter pages.
On Tuesday, Quinn unveiled a video with educator Salman Khan. He runs a nonprofit academy and has developed thousands of online tutorials.
Illinois has the nation's worst pension problem with a more than $85 billion funding gap.