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He's been called "the Ira Glass of design." His radio show, 99% Invisible – "a tiny show about architecture and design" – focuses on the invisible activity that shapes our world. In August 2012, 99% Invisible became the highest-funded journalism project in Kickstarter history, raising over $170,000 from 5,661 backers. In 2012, with over 4 million downloads online, 99% Invisible peaked at #2 in iTunes ranking for all podcasts in the US.