The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches? This panel will explore this issue. Panalists include:
John Lampinen,Senior Vice President and Editor, Herald Newspaper
Ronald Roenigk, Editor, Inside Publications
Brian Slupski, Regional Editor with Patch.com
Shamus Toomey, DNAinfo.com
Peter Kendal, Deputy Managing Editor, Chicago Tribune
Moderator: Thom Clark, President, Community Media Workshop
Recorded live Wednesday, March 13, 2013 at Maggiano's Little Italy.