President Barack Obama recently delivered a headline-making retort to Iranian President Mahmoud Ahmadinejad’s UN speech in an interview on the BBC Persian TV channel.
While the BBC has had Farsi radio programming for 70 years, the TV station is new.
It started a few months before Iran’s controversial elections in 2009. And it's provided a vibrant alternative for Iranian viewers.
Sadeq Saba, the head of the BBC Persian service, recently talked with Worldview's Jerome McDonnell about the goals and challenges of reaching the Farsi-speaking world inside Iran.