Nigerians go shopping online

November 21, 2013

WBEZ

(Screenshot: Jumia.com.ng)
Jumia is Nigeria's top online retailer.

The city of Lagos, Nigeria has around 12 million people but only two Western style shopping malls. But Nigeria's growing middle class is eager to buy, so they're turning to online websites to do their shopping. We'll talk with the co-founder of Jumia, a site similar to Amazon here in the U.S.