Elana Drell Szyfer on Global Vision, Jewish Leadership, and a Woman’s Journey to the Dead Sea

May 5, 2013

Elana Drell Szyfer is CEO of AHAVA North America and Deputy CEO of AHAVA Dead Sea Laboratories, Inc. An expert marketer with a successful history of launching and repositioning prestigious brands, she has increased AHAVA’s North American sales by as much as 50 percent. Among her varied roles, she promotes AHAVA products on the Home Shopping Network, oversees the Dead Sea Essentials line sold exclusively at Target, speaks publicly about counteracting anti-Israel propaganda, and serves as a mentor for the Fashion Institute of Technology’s Graduate Program.
Before joining AHAVA in 2011, Ms. Szyfer was Senior VP of Global Marketing for Estée Lauder Brand, where she led the re-launch of Advanced Night Repair, introducing it to a new generation of now loyal fans and helping to double the brand’s annual sales. Ms. Szyfer has also held top-level positions at L'Oreal's Lancôme Division, Avon, and Prescriptives, a division of Estée Lauder Companies.
Ms. Szyfer is a graduate of Columbia College of Columbia University and the Stern School of Business at NYU. She is on the board of the Women’s Philanthropy Division of the MetroWest Jewish Federation. In 2011, she received the National Council of Jewish Women’s “Woman Who Dared” award. In 2012, she was honored by Jewish Women International as one of JWI’s “Women to Watch” and was selected by The Forward as a member of the “Forward 50,” putting her among the most influential Jewish Americans.
Ms. Szyfer was introduced by Roz Varon, Emmy Award-winning Traffic/Transportation Anchor for Chicago’s top-rated ABC 7 News This Morning. She also hosts the station's Weekender entertainment round-up and writes Roz on the Road, a blog that covers topics from construction challenges to life challenges. Ms. Varon is a breast cancer survivor who works diligently to help heighten cancer prevention and awareness. Recently, the Girl Scouts honored her as a role model with their "Smart Cookie" award.
Recorded live Sunday, May 5, 2013 at the Spertus Institute of Jewish Studies.