Chicago Transit Authority to accept alcohol ads

March 15, 2012

Associated Press

The Chicago Transit Authority has decided booze advertisements aren't so bad after all.

The CTA board on Wednesday ended a 15-year ban on accepting advertising for alcoholic beverages, with an eye on gaining an additional $3.2 million in revenue.

Under the transit agency's new guidelines, advertising for beer, wine and liquor on CTA rail cars and at certain rail stations that are not near schools will be allowed. The ads won't be allowed on buses.

Officials say the ads will be restricted mainly to the downtown area, and they will have a statement on Illinois' legal drinking age and warnings about the potential dangers of alcohol consumption.

The CTA also changed guidelines for political and public service ads. Purchasers will be required to disclose who is paying for the ad.