Top Pros Examine “Using Social Media as a Powerful Branding Tool”

October 13, 2010

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Deb Lawrence, JD Gershbein, Barbara Iverson

Our panelists–leading experts in LinkedIn, Facebook and Twitter– explore ways to leverage social media to brand organizations, products and services.

If you’re merely using LinkedIn, Facebook or Twitter as an email service, you’re missing out on opportunities for monetizing the value of these powerful social media tools.

JD Gershbein is CEO of Owlish Communications and one of the world’s top LinkedIn experts. He is a full-immersion LinkedIn profile writer, LinkedIn trainer, LinkedIn workshop facilitator and nationally known LinkedIn speaker.

Diane Rayfield, called one of the nation’s “top 25 social media experts to follow,” is a highly-recognized authority on social media marketing, her experience fortified by more than 20 years of marketing, advertising and branding success for B2B and B2C clients through her agency background. Among her areas of expertise is branding though Twitter.

Barbara Iverson is co-editor & publisher of, a community-citizen news web site. She studies, teaches and speaks about citizen journalism, online publishing and production, blogs and blogging and technology, as well as discussing the branding potential of Facebook.

Moderated by Deb Lawrence, president of Lawrence Marketing Communications.


Recorded Wednesday, October 13, 2010 at Maggiano’s Little Italy.