Early Cyber Monday estimates show sales are up

November 28, 2011

(AP Photo/Paul Sakuma)

IBM Benchmark is reporting Cyber Monday sales are up Monday afternoon by 20 percent compared to a year ago. Department store online sales have gone up 39 percent compared to last Cyber Monday.

Andrew Lipsman is the vice president of marketing at the online research firm ComScore.

"We've seen particular strength on Black Friday obviously in brick and morter locations but in online, we saw it grow from 26 percent to 816 million, that's the heaviest total in history we have seen on Black Friday. But we are also expecting  to see a banner cyber Monday of about 1.2 billion in spending," Lipsman said.

The National Retail Federation reported a record of 226 million shoppers have hit the stores and websites since Thanksgiving. That number is up from 212 million last year.

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