This workshop walks you through developing a communications plan using exercises to establish goals, target audiences, messages that move people to action, and tools to achieve your communications goals.
The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches?