The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches?
Listen to this conversation on Eight Forty-EightThere was a time when a number of media types thought that hyperlocal journalism--think neighborhood-levels news--would save the fourth estate.Not anymore.