The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches?
Over his 15 years as a journalist, Jose Antonio Vargas interviewed some of the most accomplished people in America, and shared in a Pulitzer Prize for coverage of the 2007 mass shooting at Virginia Tech. For 14 of those years, he hid the fact that he is an undocumented immigrant, "living in a different kind of reality, relying on a sort of 21st-century underground railroad of supporters, people who took an interest in my future and took risks for me."