What's in a (team sports) slogan?

Feb. 20, 2012
Teams use slogans in everything from marketing materials to game schedules. Ideally, good ones can help sell tickets.  Ed Sherman, author of

A dieter's 'paradox'

Oct. 17, 2011
Your life is a tapestry of decisions: where you live, where you work, who you love, what you buy.

Using Twitter to tap into the mood of the planet

Sep. 29, 2011
Right now, armies of marketers, pollsters and social scientists are trying to figure out what Americans are thinking about — issues like global warming or Lady Gaga's latest outfit. Surveys are only so good: It's hard to get a big enough sample to be sure of the results.