The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches?
The seemingly unbroken run of news this year about earthquakes, floods and wildfires will prompt lots of discussion about how and where houses get built, in hopes of making them safer.But chances are that few regulatory changes will actually occur.Rewriting the codes that regulate building practices
By the end of September, the U.S. Postal Service will be on the brink of defaulting on its employee pension obligations, unable to borrow more money and have just enough cash to cover operations for a week.Postmaster General Patrick R.