"As a culture, we’re impatient with bothersome facts that impede our path to immediate gratification," said Robyn Okrant at The Paper Machete. "Not even the wise old owl could wait to find out the exact amount of licks it takes to get the center of a Tootsie Pop. Numbers bog us down. They cramp our style." Most specifically, numbers like those that McDonald's is being required to post, explaining the calorie counts of their food.