WBEZ | BrandZ Top 100 http://www.wbez.org/tags/brandz-top-100 Latest from WBEZ Chicago Public Radio en Study: Apple Replaces Google As World's Most Valuable Brand http://www.wbez.org/story/2011-05-09/study-apple-replaces-google-worlds-most-valuable-brand-86346 <img typeof="foaf:Image" src="http://llnw.wbez.org/npr_story/photo/2011-May/2011-05-10/apple09_sq.jpg" alt="" /><p><p>All those millions of iPads and new iPhones it sold last helped push Apple past Google in the sixth annual <a href="http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc7fa34c1-d97b-4833-a356-bee9ac16e161%7d" target="_blank">BrandZ Top 100 Most Valuable Global Brands study</a>.</p><p>According <a href="http://c3232792.r92.cf0.rackcdn.com/WPP_BrandZ_2011.pdf" target="_blank">to the researchers from Millward Brown Optimor</a>, who say they combined companies' financials with more than 2 million interviews of consumers in 30 countries, Apple's brand is worth $153.3 billion — up 84 percent in the past year. Google's brand, which had been No. 1 for four years, is now worth $111.5 billion, down 2 percent but still making the company No. 2.</p><p>The largest upward move belonged to Facebook (which ranks No. 35). The value of its brand grew an estimated 246 percent, to $19.1 billion. </p> Mon, 09 May 2011 09:48:00 -0500 http://www.wbez.org/story/2011-05-09/study-apple-replaces-google-worlds-most-valuable-brand-86346