WBEZ | magazine publishing http://www.wbez.org/tags/magazine-publishing Latest from WBEZ Chicago Public Radio en One hundred years of Poetry http://www.wbez.org/blogs/john-r-schmidt/2012-10/one-hundred-years-poetry-102926 <p><p><iframe frameborder="no" height="166" scrolling="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F63640862&amp;auto_play=false&amp;show_artwork=true&amp;color=ffe12b" width="100%"></iframe></p><p>This month marks the 100th birthday of <em>Poetry</em> magazine. It was founded in Chicago by Harriet Monroe.</p><p>Monroe was born in 1860. The daughter of a prominent Chicago lawyer, she was a lonely child, and devoured the books in her father&rsquo;s library. She became determined to pursue a literary career.</p><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/10-15--H.Monroe%201920.jpg" style="height: 325px; width: 214px; float: left;" title="Harriet Monroe ('Vanity Fair', August 1920)" /></div><p>Her first poem was published in 1888, and over the next two decades Monroe established herself as a poet. She also served as an art and drama critic for various newspapers. Besides volumes of verse, she wrote a memoir of her late brother-in-law, architect John Wellborn Root.</p><p>Writing poetry is not a lucrative profession. A hundred years ago things were even worse. The few publications that accepted verse didn&rsquo;t pay much, if they paid anything at all. And even after the work was printed, the poet was often stalled off with those immortal words, &ldquo;The check is in the mail.&rdquo;</p><p>Monroe&rsquo;s idea was to publish a monthly magazine that would actually pay for whatever was accepted&mdash;at a fair rate, and in a timely manner. The magazine would also provide an outlet for the newer style of poetry that was starting to take shape.</p><p>In 1911 Monroe enlisted the aid of her friend Hobart Chatfield Chatfield-Taylor. Twenty years before, HCC-T had helped introduce golf to Chicago, and had wide contacts among the city&rsquo;s elite. Monroe asked him to round up a hundred wealthy people who&rsquo;d subscribe $50 each for a new poetry magazine to be established in Chicago.</p><p>HCC-T&rsquo;s friends came through with the necessary stake. Volume 1, Number 1 of <em>Poetry&mdash;A Magazine of Verse</em> rolled off the press in October 1912. The 32 pages of that first issue contained works by William Vaughn Moody, Grace Hazard Conkling, Ezra Pound, and others.</p><div class="image-insert-image "><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/10-15--Poetry%20magazine_0.jpg" style="width: 226px; height: 324px; float: right;" title="The first issue of 'Poetry' (Wikipedia)" /></div></div><p>Critical reception to the new magazine was mixed. Midwesterners loved it. The effete East was more condescending. One Philadelphia paper titled its review &ldquo;Poetry in Porkopolis.&rdquo;</p><p>Monroe carried on. Her studio was at 543 North Cass Street (Wabash Avenue). Within a few months, one writer remembered, &ldquo;almost every transcontinental train disgorged a score or more of young hopefuls who walked from the station up Cass Street before breakfast to read their verses to Harriet.&rdquo; If Monroe couldn&rsquo;t buy all their work, she could at least give the disappointed ones a cup of hot chocolate.</p><p>But the ones that were published made the magazine a success. Monroe continued to edit <em>Poetry </em>until her death in Peru in 1936. At age 75, she&rsquo;d been on her way to climb Macchu Picchu.</p><p>Among the poets Monroe discovered was T.S. Eliot. Perhaps he summed it up best when he wrote, &ldquo;<em>Poetry</em> has had imitators, but has so far survived them all. It is an American institution.&rdquo;<br /><br />&nbsp;</p></p> Tue, 16 Oct 2012 05:00:00 -0500 http://www.wbez.org/blogs/john-r-schmidt/2012-10/one-hundred-years-poetry-102926 'Ebony,' 'Jet' parent takes a bold new tack http://www.wbez.org/story/2011-09-21/ebony-jet-parent-takes-bold-new-tack-92317 <img typeof="foaf:Image" src="http://llnw.wbez.org//npr_story/photo/2011-September/2011-09-22/img_1200_johnson-publishing_wide.jpg" alt="" /><p><p>Johnson Publishing Company, the black American icon based in Chicago, is hiring. It's a sharp turnaround for a company that saw circulation numbers and revenue for its flagship <em>Ebony</em> and <em>Jet</em> magazines plummet over a number of years. Those numbers are on the rise now, and company officials say questions about Johnson Publishing's ability to survive the turmoil in the media industry are no longer relevant.</p><p>The CEO of Johnson Publishing, former White House Social Secretary Desiree Rogers, has been on the job now for just over a year. Rogers' job is to breathe new life into the company's magazines, along with its Fashion Fair Cosmetics line.</p><p>"There's a new energy," Rogers says, "a new excitement and a new pace. We're taking what was and building on that to the next level."</p><p><strong>Not just a magazine — a movement</strong></p><p>Founded by John H. Johnson and his wife Eunice in 1945, <em>Ebony</em> has provided news for and about African Americans for more than 60 years. The digest-sized <em>Jet</em> came next. <em>Jet</em>'s historic coverage of the 1955 lynching of Chicago teenager Emmett Till helped spark the country's civil rights movement. Rogers says as the company works to reinvent itself, the vision that Johnson had — being an inspiring voice for black Americans — remains, even though there is keen competition for the African-American market.</p><p>"<em>Ebony</em> is not just a magazine, it's a movement," Rogers says, "and we're hoping that more than black Americans pick it up, because we need people to be aware of what's transpiring with the 41 million black Americans in this country."</p><p><em>Ebony</em> and <em>Jet</em> still sit atop the black magazine market, but in recent years, circulation for the magazines tumbled drastically, as did ad revenue. Nat Ives, media editor with <em>Advertising Age</em>, says Johnson Publishing turned to outside consultants for help.</p><p>"Those consultants decided <em>Ebony</em> was charging too much for subscriptions compared to the competition," Ives says, "wasn't doing enough direct mail marketing, asking for renewals enough. It wasn't even putting enough copies around hair salons and public places where readers might find the magazine, become intrigued, and subscribe."</p><p>Circulation was outsourced, and the magazines are now on a rebound. The first half of this year, readership for <em>Ebony</em> rose 11 percent; for <em>Jet,</em> readership rose 8 percent. In August, the Audit Bureau of Circulation listed both among the top 25 fastest-growing consumer magazines.</p><p>This summer, Johnson Publishing took a crucial step—selling an equity stake to banker JP Morgan Chase. Speaking on NPR's <em>Tell Me More,</em> Johnson Publishing chairwoman Linda Johnson Rice, daughter of the company's founders, said that it was not a decision taken lightly.</p><p>"I really wanted this business to grow, and I really stopped and I thought, if we really want to expand and we want to expand <em>Ebony</em> and <em>Jet</em> and Fashion Fair Cosmetics as brands, right now we just can't do this alone," Rice said. "It's too challenging of an environment."</p><p>Rice added that the investment allows the company, which remains black-owned, to accelerate its plans. For more than a year, Johnson Publishing has been setting up a new management and editorial team, recently hiring a new editor-in-chief for <em>Jet</em> magazine and a new director for <em>Ebony</em>'s digital operations. Additionally, there's a new president of Fashion Fair Cosmetics, and celebrity make-up artist Sam Fine will lead efforts to create new products. Next year the company even plans to consider reviving some form of the Ebony Fashion Fair style show.</p><p>For more than 50 years Fashion Fair models strutted on runways wearing dazzling costumes and connecting African Americans to the world of high fashion. But Johnson Publishing discontinued the traveling extravaganza two years ago to focus on revamping its flagship magazines.</p><p><strong>Working to attract a new generation </strong></p><p>Amy Dubois Barnett, the new editor-in-chief of <em>Ebony</em>, says part of her mission is to make sure the magazine attracts a new generation of readers.</p><p>"When I came to Johnson Publishing Company, I was tasked with bringing the average age of the readership down and bringing the average household income of the readership up," Barnett says.</p><p>The October issue of <em>Ebony</em> features singer Mary J. Blige on the cover. It also touts an <em>"Ebony</em> Sexy Singles" article, plus a debate over same-sex marriage and an open letter to black male athletes. The September <em>Ebony</em> had actress Zoe Saldana on the cover and also promoted an education special on how to raise a high achiever—along with fall fashion ideas.</p><p>Barnett says she's working to balance fashion, entertainment and news that is empowering "and also still very rooted in the coverage of social issues and political issues that <em>Ebony</em> has always done so well."</p><p>Richard Prince, columnist for the Maynard Institute of Journalism Education and columnist at TheRoot.com, a website dedicated to African-American news, says one of the most pressing challenges for the entire magazine industry has been Internet competition. Nevertheless, Prince says Johnson Publishing has an edge.</p><p>"They still have an advantage in doing traditional journalism," Prince says. "The magazine features stories and even news, whereas a lot of the other Internet publications deal basically with opinion and op-ed pieces."</p><p>Still, in her quest to attract 30-somethings, Barnett says she's already introduced an iPad application for <em>Ebony</em> and intends to launch a new website by the end of the year.</p><p>During an informal survey at Chicago's Bud Billiken parade, the largest African-American parade in the country, Ron Jones, a 52-year-old contractor, said he's been reading <em>Ebony</em> and <em>Jet</em> for the better part of his life.</p><p>"It taps into the community, who I am, an African-American, and it gives me insight on the entertainment and things that are happening not only in the city but in the country and around the world," Jones says.</p><p>For 32-year-old Iesha Clark, <em>Ebony</em> magazine still belongs to earlier generations.</p><p>"I've heard of it and seen it a few times, but I haven't read it before," Clark says.</p><p>Johnson Publishing officials say they recognize the challenge. They are planning a hard marketing push for the revamped <em>Ebony</em> and its website. The redesign of <em>Jet</em> will occur towards the end of the year.</p><div class="fullattribution">Copyright 2011 National Public Radio.</div></p> Wed, 21 Sep 2011 23:01:00 -0500 http://www.wbez.org/story/2011-09-21/ebony-jet-parent-takes-bold-new-tack-92317