WBEZ | hyperlocal http://www.wbez.org/tags/hyperlocal Latest from WBEZ Chicago Public Radio en Hyperlocal: The Brave New News World http://www.wbez.org/series/chicago-amplified/hyperlocal-brave-new-news-world-106839 <p><p>The new trend of hyperlocal news coverage is redefining the news landscape. Is this a new opportunity to target your brand, client or product for a certain niche audience? Or, is it a waste of your valuable media relations time? What are the opportunities it is/will afford PR pros and their strategy of story pitches? This panel will explore this issue. Panalists include:</p><p><strong>John Lampinen</strong>,Senior Vice President and Editor, Herald Newspaper<br /><strong>Ronald Roenigk</strong>, Editor, Inside Publications<br /><strong>Brian Slupski</strong>, Regional Editor with Patch.com<br /><strong>Shamus Toomey</strong>, DNAinfo.com<br /><strong>Peter Kendal</strong>, Deputy Managing Editor, Chicago Tribune<br /><br />Mod&shy;er&shy;a&shy;tor: <strong>Thom Clark</strong>, President, Community Media Workshop</p><p>&nbsp;</p><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/CMW-webstory_2.jpg" title="" /></div><p>Recorded live Wednesday, March 13, 2013 at&nbsp;Maggiano&#39;s Little Italy.</p></p> Wed, 13 Mar 2013 11:34:00 -0500 http://www.wbez.org/series/chicago-amplified/hyperlocal-brave-new-news-world-106839 Will hyperlocal news last? http://www.wbez.org/blog/bez/2012-02-28/will-hyperlocal-news-last-96789 <img typeof="foaf:Image" src="http://llnw.wbez.org/blog/photo/2012-February/2012-02-28/patch.jpg" alt="" /><p><p><img alt="" src="http://llnw.wbez.org/blog/insert-image/2012-February/2012-02-28/patch.jpg" style="width: 600px; height: 323px;" title=""></p><div class="inset"><div class="insetContent"><p><span style="font-size: 10px;">Listen to this conversation on <em>Eight Forty-Eight</em></span></p><p><audio class="mejs mediaelement-formatter-identified-1332741785-1" src="http://llnw.wbez.org/sites/default/files/848_2-28-12_HyperLocalNews.mp3">&nbsp;</audio></p></div></div><p><span dir="ltr">There was a time when a number of media types thought that hyperlocal journalism--think neighborhood-levels news--</span>would save the fourth estate.</p><p>Not anymore.&nbsp;<span dir="ltr">Patch, AOL's big gamble to bring hyperlocal journalism to the masses, has been the victim of numerous reports claiming its efforts haven't paid off, in page views or in revenue. Several weeks ago, Jim Romenesko <a href="http://jimromenesko.com/2012/02/08/patch-to-reduce-staff-change-editorial-focus/">reported that Patch</a> planned t</span>o "to cut staff and freelance budgets and start producing 'easy, quick-hitting, cookie-cutter copy.'"<span dir="ltr"> On a more hyperlocal-local scale, a <a href="http://www.chicagoreader.com/chicago/aol-patch-hyperlocal-business-model-chicago-journalism/Content?oid=2736951"><em>Chicago Reader</em> piece</a> by Michael Miner from two years ago won</span>dered if Patch was "an evil slave empire or a boon to hungry journalists?"&nbsp;</p><p>The heat is particularly strong from those inside the media. Bob Garfield, host of the public radio show&nbsp;<em>On the Media,&nbsp;</em><a href="http://www.prweb.com/releases/2012/2/prweb9204409.htm">recently declared</a> that the hyperlocal news is not a workable model in a fragmented media environment.</p><p><span dir="ltr">The debate made us curious about who actually frequents sites like the&nbsp;<a href="http://www.roscoeviewjournal.com/"><em>Roscoe Vi</em></a></span><em><a href="http://www.roscoeviewjournal.com/">ew Journal</a>&nbsp;</em>("Your definitive guide to Chicago's Rosecoe Village and West Lakeview"), to name a Chicago example. Do you find these sites useful, or do you find news about potholes and parking boring? We open the phones at 9 am, so if you can sneak away from your cubicle, call us at&nbsp;<strong>312.923.9239</strong>.</p><p><span dir="ltr">Bob Garfield will come on to make his case. And hyperlocal publisher <a href="http://blog.fourcher.net/">Mike Fourcher</a> will explain why the critics are wrong. Finally, <a href="http://www.medill.northwestern.edu/faculty/journalismfulltime.aspx?id=128735">Rich Gordon</a> from Northwestern University shares what he's learned from years of experimentation in the classroom.</span></p></p> Tue, 28 Feb 2012 14:00:00 -0600 http://www.wbez.org/blog/bez/2012-02-28/will-hyperlocal-news-last-96789