WBEZ | holiday shopping http://www.wbez.org/tags/holiday-shopping Latest from WBEZ Chicago Public Radio en Cyber Monday sales hit Chicago-area small business http://www.wbez.org/news/cyber-monday-sales-hit-chicago-area-small-business-104054 <img typeof="foaf:Image" src="http://llnw.wbez.org/main-images/computers.jpg" alt="" /><p><p>Holiday shoppers turned so-called &quot;Cyber Monday&quot; into one of the biggest spending days ever, according to a new report released Tuesday.</p><p>Research from the IBM Digital Analytics Benchmark show online purchases grew 30.3 percent compared to the same time in 2011.</p><p>&ldquo;Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became<strong> </strong>the biggest online shopping day ever,&rdquo; said Jay Henderson, Strategy Director with IBM Smarter Commerce, in a statement Tuesday. &ldquo;Retailers that adopted a smarter marketing<strong><span> </span></strong>approach to commerce were able to adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device of choice, and fully benefit from this day and the entire holiday weekend.&rdquo;<strong> </strong></p><p>But Cyber Monday was not a success for every business.</p><p>According to Northern Illinois and Chicago Better Business Bureau President Steve Bernas, brick and mortar small businesses in the Chicago-area worried before the holiday season that sales would drop as consumers decided to take advantage of Internet deals on Monday.&nbsp;</p><p>&quot;On the cyber world, you&#39;re competing on a global marketplace,&quot; Bernas said. &quot;As opposed to a brick and mortar, it&#39;s usually a neighborhood store or an area in a specific neighborhood [...] It&#39;s hard to compete with a worldwide marketplace.&quot;</p><p>Internet purchases typically tend to rise on weekdays, said Andrew Lipsman, Vice President of Industry Analysis with the research firm comScore. He added that that trend is &ldquo;magnified&rdquo; during the holiday shopping season.</p><p>And for Madison Street Shoes in Forest Park, business fell Monday despite a busy weekend.<br /><br />&quot;Today is extremely quiet. Now Monday is typically our slowest day here, but not this slow. I mean this is highly unusual for us,&quot; said Julie Lane, who works at the store.</p><p>Lane credited the slowdown to, in part, online sales. But she said the store tries to match or beat online prices in order to compete with Internet retailers, along with &quot;the personal touch, the customer service.&quot; &nbsp;</p></p> Tue, 27 Nov 2012 16:23:00 -0600 http://www.wbez.org/news/cyber-monday-sales-hit-chicago-area-small-business-104054