WBEZ | beilock http://www.wbez.org/tags/beilock Latest from WBEZ Chicago Public Radio en Why we choke when the pressure's on http://www.wbez.org/episode-segments/why-we-choke-when-pressures <img typeof="foaf:Image" src="http://llnw.wbez.org//segment/photo/2010-November/2010-11-04/norwood-kickRESIZE.jpg" alt="" /><p><p>The Choke. A person shines in practice, gets called in to deliver during that pivotal moment in the big game...and they can&rsquo;t. They choke.</p><p>Who knows why, maybe it&rsquo;s the bright lights? The pressure, or the trash talking? Whatever, they just can&rsquo;t bring it, they can&rsquo;t do their best.</p><p>So what explains the tendency to drop the ball &ndash; literally or figuratively &ndash; when the pressure&rsquo;s on?</p><p><a href="http://www.psychology.uchicago.edu/people/faculty/sbeilock.shtml" target="_blank">Sian Beilock</a>, associate professor of psychology at the University of Chicago, investigates in her new book <a target="_blank" href="http://www.amazon.com/Choke-Secrets-Brain-Reveal-Getting/dp/1416596178/ref=sr_1_1?ie=UTF8&amp;qid=1288882812&amp;sr=8-1">Choke: What the Secrets of the Brain Reveal About Getting It Right When You Have To</a>.</p><p>WBEZ&rsquo;s Gabriel Spitzer talked with Beilock, who says there&rsquo;s a major concept that unlocks the secret of the choke. It&rsquo;s called working memory.</p><p>Sian Beilock will give a talk in Tinley Park this Sunday at the <a href="http://www.alumniandfriends.uchicago.edu/site/apps/nlnet/content2.aspx?c=mjJXJ7MLIsE&amp;b=4725657&amp;ct=8654037" target="_blank">University of Chicago&rsquo;s Harper Lecture</a>.</p><p><em>Music Button: The Mercury Program, &quot;You Yourself Are Too Serious&quot;, from the CD A Data Learn The Language, (Tigerstyle) </em></p></p> Thu, 04 Nov 2010 14:55:00 -0500 http://www.wbez.org/episode-segments/why-we-choke-when-pressures