WBEZ | Mark Zuckerberg http://www.wbez.org/tags/mark-zuckerberg Latest from WBEZ Chicago Public Radio en Facebook's first commercial confirms inflated sense of self-worth http://www.wbez.org/blogs/bez/2012-10/facebooks-first-commercial-confirms-inflated-sense-self-worth-102941 <img typeof="foaf:Image" src="http://llnw.wbez.org/main-images/fbcommercial.jpg" alt="" /><p><p>Facebook released its first television commercial Friday. CEO <a href="http://newsroom.fb.com/News/The-Things-That-Connect-Us-1c7.aspx" target="_blank">Mark Zuckerberg says</a> it&#39;s in honor of the social network welcoming its billionth member, though coming after <a href="http://www.slate.com/articles/business/moneybox/2012/09/facebook_s_stock_decline_mark_zuckerberg_ignores_shareholder_complaints_about_it_and_that_s_a_good_thing_.html" target="_blank">two months of stagnant stock market performance</a> it could be meant to reassure anxious stockholders.</p><p>In the ad, Facebook positions itself as a utility as elemental as a chair. Here&#39;s the 90 second version of the ad:</p><p><iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/c7SjvLceXgU?rel=0" width="620"></iframe></p><p>For a website that&#39;s already been immortalized by an Oscar-nominated film, the ad struck me as overwrought. The emotional manipulation of the ad goes from modest (&quot;Chairs are like Facebook&quot;), to inflated (&quot;Doorbells, Airplanes, Bridges. These are things people use to get together&quot;) to grandiose (&quot;A great nation is something people build so they can have a place where they belong.&quot;). The whopper comes at the end where Facebook claims it&#39;s the answer to the age old problem of existential angst.</p><p>That&#39;s the exact opposite conclusion some social scientists had in <a href="http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lonely/308930/" target="_blank">recent well-publicized articles</a>. Some conclude that Facebook use can contribute to feelings of loneliness. They also see it adding to narcissism. From this commercial, it looks like Facebook may have had the same effect on the company&#39;s self-image.</p></p> Fri, 05 Oct 2012 15:05:00 -0500 http://www.wbez.org/blogs/bez/2012-10/facebooks-first-commercial-confirms-inflated-sense-self-worth-102941 Maintaining privacy in a more public world http://www.wbez.org/episode-segments/maintaining-privacy-more-public-world <img typeof="foaf:Image" src="http://llnw.wbez.org/zuckerberg.jpg" alt="" /><p><p>Facebook founder Mark Zuckerberg is Time magazine's Person of the Year for 2010, and it's easy to see why. Facebook and our constant need to update others on where we are and what we're doing is all part of the persistent breakdown between our private and public lives. Our boundaries and definitions of what we consider public information seem to constantly fluctuate.&nbsp;<br /><br />Earlier this year, Alison Cuddy hosted a panel of people who think about how privacy plays out day to day. The panel included <a href="http://communication.depaul.edu/Faculty%20and%20Staff/Full%20Time%20Faculty/Kessler.asp" target="_blank">Kelly Kessler</a>, assistant professor of cinema and media studies at DePaul University, <a href="http://www.iit.edu/csl/socs/faculty/nippert_christena.shtml" target="_blank">Christena Nippert-Eng</a>, associate professor of sociology at Illinois Institute of Technology and author of &quot;Islands of Privacy&quot;, and <a href="http://www.chicagotribune.com/topic/arts-culture/mass-media/news-media/wailin-wong-PECLB004535.topic" target="_blank">Wailin Wong</a>, a Chicago Tribune business reporter who writes about consumer technology. <br />&nbsp;</p></p> Wed, 22 Dec 2010 15:00:00 -0600 http://www.wbez.org/episode-segments/maintaining-privacy-more-public-world Facebook Announces New Privacy Features http://www.wbez.org/story/all-tech-considered/facebook-announces-new-privacy-features <p><p>Facebook founder Mark Zuckerberg made some big <a href="http://blog.facebook.com/blog.php?post=434691727130">announcements Wednesday</a> from the company's headquarters in Palo Alto about changes to how users control and organize their information on the service.</p><p>Zuckerberg has been criticized in the past for not caring about privacy, making statements that worry some. He once told <a href="http://www.huffingtonpost.com/2010/01/11/facebooks-zuckerberg-the_n_417969.html">TechCrunch that privacy was no longer the social norm.</a></p><p>But the 26-year-old CEO has just done an about face.&nbsp; He told a room full of journalists, &quot;It is a core part of our belief that people own and have control of all the information they upload.&quot;</p><p>Then Zuckerberg announced three new features for his social network. (I have to confess that all of them make this reporter and Facebook user happy.)</p><p>&nbsp;</p><p>1. Profile downloads:&nbsp; You can now download your entire profile to the hard drive of your computer.&nbsp; That includes photos, comments, wall posts.&nbsp; Alas, it doesn't include your contact list.</p><p>2. Groups: You will now be able to make discreet groups among your friends.&nbsp; This is different from the past system that required you to make a group for every upload of photos.&nbsp; You will be able to create these groups and only people in them can add another member.&nbsp; Zuckerberg says it will now be easy to share family vacation photos with ONLY your family.&nbsp; Or, if you want to have a conversation with your co-workers about a project, every single person on your friend list doesn't have to see it.</p><p>3. Dashboard: This is going to give people more control over how much information any application for social gaming can access.&nbsp; You open up the dashboard and, if a particular game has been getting access to your contact list, the dashboard will let you disable that feature.</p><p>After the press conference Forrester Research analyst Ray Augie told me that he thought the company had just made great strides in answering privacy critics.</p><p>&quot;There's always going to be some level of criticism,&quot; he said.&nbsp; &quot;But ... this is a really smart step for Facebook and I think all three things they announced here today helps move the ball forward in terms of greater control and greater transparency.&quot;</p><p>However, Augie wasn't sure most people would actually use Dashboard.&nbsp; &quot;Now anybody on Facebook can know what they're sharing if they care to.&quot;&nbsp; Then, he added, &quot;the question is if they care to.&quot;</p><p>That remains to be seen since many people often find privacy controls confusing or simply don't really care what information a game company gets from their profile.</p><p>Kurt Opsahl an attorney with the Electronic Frontier Foundation did not think that the Dashboard controls went far enough.&nbsp; &quot;Another aspect of applications is that your friends can authorize your information to go to applications,&quot; he points out.</p><p>Opsahl would like to see people have power over what applications their friends authorize to get access to them.</p><p>It's a good point.</p><p>In an e-mail, Facebook spokesperson Rebecca Hahn said, &quot;Like all of our products, we'll continue to iterate in the future.&quot;</p><p>Translation: They will update if it seems like people want it. Copyright 2010 National Public Radio. To see more, visit <a href="http://www.npr.org/">http://www.npr.org/</a>.<img alt="" src="http://metrics.npr.org/b/ss/nprapidev/5/1286816056?&amp;gn=Facebook+Announces+New+Privacy+Features&amp;ev=event2&amp;ch=102920358&amp;h1=Mark+Zuckerberg+,Gaming,Social+Web,Facebook,All+Tech+Considered,Digital+Life,Technology,Business&amp;c3=D%3Dgn&amp;v3=D%3Dgn&amp;c4=130388745&amp;c7=1019&amp;v7=D%3Dc7&amp;c18=1019&amp;v18=D%3Dc18&amp;c19=20101007&amp;v19=D%3Dc19&amp;c20=1&amp;v20=D%3Dc20&amp;c31=127211418,125104629,125104516,125099650,102920358&amp;v31=D%3Dc31&amp;c45=MDA0OTc2MjAwMDEyNjk0NDE4OTI2NmUwNQ001" /></p></p> Thu, 07 Oct 2010 07:11:00 -0500 http://www.wbez.org/story/all-tech-considered/facebook-announces-new-privacy-features