WBEZ | advertising http://www.wbez.org/tags/advertising Latest from WBEZ Chicago Public Radio en 'I was not marching in the street, but I was marching in the business.' http://www.wbez.org/series/storycorps/i-was-not-marching-street-i-was-marching-business-111447 <img typeof="foaf:Image" src="http://llnw.wbez.org//main-images/StoryCorps 150123 Ron and Dave Sampson bh.jpg" alt="" /><p><p>Ron Sampson&rsquo;s story reads like a real-life episode of &ldquo;Mad Men.&rdquo;</p><p>In the 1950s and 1960s Sampson worked at advertising agencies that marketed all sorts of products, from fast food to cars. But Sampson is black and the agencies where he worked early in his career were almost all-white.</p><p>&ldquo;My mindset was to be professional but not give up my blackness,&rdquo; Sampson says in this week&rsquo;s StoryCorps. &ldquo;I was not marching in the street, but I was marching in the business.&rdquo;</p><p>In December, Ron Sampson, 81, sat down with his son, Dave, 52, to talk about his career, and how the advertising industry has changed with respect to African-Americans.</p><p>Ron started his career at the same time the Civil Rights Movement was beginning, and he felt that many white executives were interested in understanding it better. &ldquo;Even if they wouldn&rsquo;t make a sale with me, they wanted to hear it. So I became a conduit for them to learn what black folks were about.&rdquo;</p><p>Ron&rsquo;s son, Dave, explains that back then, in marketing to African-Americans, many companies simply replaced white faces in advertisements with black ones. &ldquo;Particularly in print,&rdquo; Dave says, &ldquo;it was not written in a way that reflected who we were. The language was wrong, the situations were wrong. There was not much of a connection.&rdquo;</p><p>Ron says that when he started working at one agency in Chicago, the only other black person at the company was the shoeshine man. Yet Ron felt compelled to be in the agency world,&nbsp; &ldquo;to point out these things that people had no sensitivity to,&rdquo; Dave says.</p><p>In 1968, Dr. Martin Luther King, Jr. was killed. Ron remembers the day vividly.<br />&ldquo;The city went up in flames on the West Side,&rdquo; Ron says, &ldquo;and people ran like scared chickens out of the downtown area here in Chicago. I looked around and the whole agency was empty.&rdquo; Ron was disappointed that none of his colleagues had anything to say about how their clients should respond in the wake of the incident. He wrote a memo to the head of the agency and expressed his dismay. A week later, executives started coming in to see him. One-by-one they expressed their disappointment at the behavior of the company and talked about how they would begin to see things differently.</p><p>&ldquo;Everybody who is advertising a product is in it to make money,&rdquo; Dave says. Over time, with the help of pioneers like Ron Sampson, companies learned that African-Americans &ldquo;aspire to many of the same things as white people but the language and culture to get there are different.&rdquo;</p></p> Fri, 23 Jan 2015 10:46:00 -0600 http://www.wbez.org/series/storycorps/i-was-not-marching-street-i-was-marching-business-111447 Morning Shift: Affordable Care Act continues to raise questions for consumers http://www.wbez.org/programs/morning-shift-tony-sarabia/2013-11-15/morning-shift-affordable-care-act-continues-raise <img typeof="foaf:Image" src="http://llnw.wbez.org//main-images/Flickr MDGovpics.jpg" alt="" /><p><p>We examine how President Obama&#39;s recent change to the Affordable Care Act will affect consumers and we take your questions on the law. Comedian Steve Byrne tells us why he loves Chicago. And, we ask why advertisers aren&#39;t more aggressively targeting African-Americans?&nbsp;</p><div class="storify"><iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/WBEZ/morning-shift-affordable-care-act-continues-to-be/embed?header=false" width="100%"></iframe><script src="//storify.com/WBEZ/morning-shift-affordable-care-act-continues-to-be.js?header=false"></script><noscript>[<a href="//storify.com/WBEZ/morning-shift-affordable-care-act-continues-to-be" target="_blank">View the story "Morning Shift: Affordable Care Act continues to raise questions for consumers" on Storify</a>]</noscript></div></p> Fri, 15 Nov 2013 08:36:00 -0600 http://www.wbez.org/programs/morning-shift-tony-sarabia/2013-11-15/morning-shift-affordable-care-act-continues-raise List: Sponsored ads in my newsfeed accompanied by images that don't make much contextual sense http://www.wbez.org/blogs/claire-zulkey/2013-02/list-sponsored-ads-my-newsfeed-accompanied-images-dont-make-much <p><p>How do some of these get chosen? These sponsored ads in my newsfeed are accompanied by images that don&#39;t make much contextual sense</p><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/wristtats.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/babyegg.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/billing.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/startat.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/sketch.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/wordtat.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/lifelock.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/hearttat.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/RIP.jpg" title="" /><br /><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/cancer.jpg" title="" /></div><div class="image-insert-image ">(This last one maybe makes some more sense but is funny to me because this lady looks like she really doesn&#39;t have time for cancer to be starting inside her body.)</div></div></div></div></div></div></div></div></div></div><p>&nbsp;</p></p> Tue, 26 Feb 2013 09:16:00 -0600 http://www.wbez.org/blogs/claire-zulkey/2013-02/list-sponsored-ads-my-newsfeed-accompanied-images-dont-make-much Do you really want to smell 'inevitable'? http://www.wbez.org/blogs/claire-zulkey/2012-11/do-you-really-want-smell-inevitable-103898 <p><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/Brad-Pitt-Inevitable-Chanel-n-5.jpg" title="" /></div><p><span id="internal-source-marker_0.32085354273984656">I knew that Brad Pitt had a </span><a href="http://www.youtube.com/watch?v=mGs4CjeJiJQ&amp;feature=player_embedded">goofball Chanel commercial</a> going around that everyone was mocking but I wasn&rsquo;t aware until I saw this ad that apparently the whole campaign is called &ldquo;Inevitable.&rdquo;<br /><br />The title of the campaign is another misstep in Chanel&rsquo;s marketing. I&rsquo;m pretty sure the company didn&rsquo;t set out to create a set of ads that would be made fun of, but there you go. And now there is an added word that further fails to convince us that Brad Pitt is someone from whom we want to buy perfume.<br /><br />&ldquo;Inevitable&rdquo; doesn&rsquo;t read like two sexy planets drawn together by their gravitational fields. Instead, &ldquo;inevitable&rdquo; reads like someone groaning as they see Brad Pitt approaching from across the room at a party. You could replace &ldquo;Inevitable&rdquo; with other negative-sounding taglines like &ldquo;Unavoidable,&rdquo; &ldquo;Inescapable&rdquo; or &ldquo;Mandatory.&rdquo; &quot;Uggh, inevitably, it&rsquo;s Brad Pitt,&quot; you might say. &quot;Quick, look away. Did he see us? Crap.&quot;<br /><br />Brad Pitt was once a sex god, but as we all know, <a href="http://www.thesuperficial.com/brad_pitt_is_a_chameleon-01-2006">he copies the style of the woman he is with</a>. As such, Angelina Jolie used to be known as an predictably unpredictable sexy wild child, until she decided that she didn&rsquo;t want to be fun anymore. Thus, Brad took on her persona, and now they seem like the world&rsquo;s most dull yet beautiful couple. (Nothing sounds less convincing than <a href="http://www.dailymail.co.uk/tvshowbiz/article-2097340/Brad-Pitt-Angelina-Jolies-naughty-thats-reserved-just-him.html">telling CBS <em>This Morning</em></a>&nbsp;that your partner is &ldquo;still a bad girl.&rdquo; Right, OK.)</p><p>At said party where Brad Pitt would inevitably corner you, you just know Angelina would take herself very seriously and only want to talk about charity stuff and then Brad would come by and &mdash; ugh, inevitably &mdash; want to discuss <a href="http://www.marieclaire.co.uk/news/celebrity/160693/brad-pitt-and-angelina-jolie-spend-1-million-on-banksy-artwork.html">art</a> and <a href="http://www.theawl.com/2012/11/the-brad-pitt-bed-ziricote-with-farm-raised-stingray-skins-and-nickel-details">furniture design</a> and their children or whatever. (Or, worse, he&#39;d speak to you the way he does in the perfume commercial and you&#39;d have to decide whether he was a) drunk b) having a stroke c) insane or d) just a big creep.) You&rsquo;d nod and pretend to be interested, and maybe you&#39;d try to change the subject and say &ldquo;What TV shows are you watching these days?&rdquo; and then Angelina would butt in and say, &ldquo;We don&rsquo;t watch television,&rdquo; and then you&rsquo;d smile and finally excuse yourself to get another drink and feel relieved, and then later on you&#39;d ask your friend, &quot;What is <em>up </em>with Brad Pitt?&quot; and your friend would say &quot;Ugh, I know, right?&quot; That&#39;s what &quot;Inevitable&quot; conjures up.<br /><br />Unless, perhaps, Chanel is going for something useful with their new perfume. Get a whiff of the Inevitable and you can make your escape before it&rsquo;s too late.</p></p> Mon, 19 Nov 2012 09:50:00 -0600 http://www.wbez.org/blogs/claire-zulkey/2012-11/do-you-really-want-smell-inevitable-103898 The bowling ball that went around the world http://www.wbez.org/blogs/john-r-schmidt/2012-05/bowling-ball-went-around-world-99137 <p><p>Brunswick is an old Chicago company. They began as a manufacturer of billiards equipment, then branched out into bowling. In 1914 they came up with a new advertising stunt. They were going to send a bowling ball around the world.</p><p>People didn&rsquo;t travel much in 1914&ndash;not even 50 miles, let alone around the world. But there were YMCAs&nbsp;in all the British colonies. Brunswick&#39;s plan was to ship one of their new Mineralite model balls from one YMCA to another, and the ball would circle the globe that way.</p><div class="image-insert-image " style="text-align: center;"><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/05-22--Mineralite%20Ball.jpg" title="The Mineralite bowling ball leaving San Francisco (Author's collection)" /></div><p>Simple&ndash;and great publicity. People would read about the ball as it moved from one place to the next. When it got back to America, Brunswick would then put it on display at the Panama-Pacific Exposition in San Francisco.</p><p>Brunswick Mineralite #391914 left Chicago for San Francisco by train on May 28, 1914, and arrived on the West Coast two days later. After a bowling match at the YMCA, the ball went back across the U.S. to New York.</p><p>At New York the ball was put on a ship bound for London. The ball reached London, and there was a ceremony at the YMCA. Next the ball was off to Berlin, for the big international bowling tournament.</p><p>Now things got complicated.</p><p>While the ball was making its way to Berlin, war broke out between Britain and Germany&ndash;a little scrap called World War One. The Brunswick ball arrived in Berlin, and the Germans were suspicious. Most of them had never seen a big, American-style bowling ball. They thought it was a bomb. They sent it back.</p><div class="image-insert-image "><img alt="" class="image-original_image" src="http://www.wbez.org/system/files/styles/original_image/llo/insert-images/05-22--Brunswick.jpg" style="float: left; height: 403px; width: 300px;" title="Brunswick magazine ad, 1914 (Bowlers Journal International)" /><br /><div class="image-insert-image ">Somehow, the ball wound up in Paris. It sat around for a few months, then back it went to London. Since it was obvious the ball couldn&#39;t travel through the war zone&ndash;it was supposed to go through Berlin, Vienna, and Rome&ndash;the Brits put it on a boat for India.</div><div class="image-insert-image ">&nbsp;</div><div class="image-insert-image ">In November, the Mineralite got to Bombay. Another YMCA ceremony, and then the ball was put on another boat heading for Sidney, Australia. And that boat sank! The world tour was all over.</div><div class="image-insert-image ">&nbsp;</div><div class="image-insert-image ">But no&ndash;it turned out that the ball had missed the boat that sank. It was still safe in India!</div><div class="image-insert-image ">&nbsp;</div><div class="image-insert-image ">Anyway, the ball eventually got to Australia, and from there it went across the Pacific to San Francisco. And in May 1915, the world-traveling bowling ball was proudly displayed at the Brunswick booth at the Panama-Pacific Exposition.</div><div class="image-insert-image ">&nbsp;</div><div class="image-insert-image ">Then the fair closed, and after all that trouble, they lost the ball! It was missing for 19 years. But in 1934, #391914 was discovered in a warehouse, a little dusty but otherwise intact. And then that historic Mineralite finally came home to Chicago, just in time for our Century of Progress fair.</div><div class="image-insert-image ">&nbsp;</div><div class="image-insert-image ">Where is that famous bowling ball now? You guessed it&ndash;it&#39;s disappeared again. And I suspect it won&#39;t turn up until someone has another world&#39;s fair.</div></div><p>&nbsp;</p></p> Tue, 29 May 2012 07:00:00 -0500 http://www.wbez.org/blogs/john-r-schmidt/2012-05/bowling-ball-went-around-world-99137 The unseen consequences of leaving a data trail http://www.wbez.org/episode-segments/2012-02-13/unseen-consequences-leaving-data-trail-96289 <img typeof="foaf:Image" src="http://llnw.wbez.org//segment/photo/2012-February/2012-02-10/5769368009_c566ea6f13_z.jpg" alt="" /><p><p>As Americans spend more of their lives online, companies are finding an increasing number of ways to follow our data trails and find out all sorts of things about our spending habits, our likes and our dislikes.</p><p>The information is being used to determine things like a person’s access to credit, employability and insurance coverage.</p><p><em>Eight Forty-Eight</em> guest <a href="http://www.newcreditrules.com/" target="_blank">Kevin Johnson</a> discussed a letter he received from a credit card company that said they lowered his credit limit because of where he shopped.</p><p><a href="http://www.kentlaw.edu/faculty/landrews/" target="_blank">Lori Andrews</a>, a professor at Chicago-Kent College of Law, explained the legal implications.</p><p>And Erin Peterson, head of talent acquisition for <a href="http://www.aon.com/human-capital-consulting/default.jsp" target="_blank">Aon Hewitt</a>, answered why employers care more and more about candidates’ social media profiles.&nbsp;</p><p>&nbsp;</p></p> Mon, 13 Feb 2012 14:00:00 -0600 http://www.wbez.org/episode-segments/2012-02-13/unseen-consequences-leaving-data-trail-96289 Creating racial reality through advertising and film http://www.wbez.org/episode-segments/creating-racial-reality-through-advertising-and-film <img typeof="foaf:Image" src="http://llnw.wbez.org//archives/images/cityroom/wv_20100820a_large.png" alt="" /><p><p>Fifty years after the Civil Rights era, 60 years after the wartime internment of Japanese-Americans, and almost 150 years after America's abolishment of slavery, the vast majority of the images we see in film and on TV are still of <st1:personname w:st="on">C</st1:personname>aucasian Americans.</p><p>Why are media and movies so out-of-touch with the real diversity of <st1:country-region w:st="on"><st1:place w:st="on">America</st1:place></st1:country-region>? <st1:personname w:st="on">H</st1:personname>ow did we get here? Where do we go from here?</p><p>Today, film contributor <a href="http://www.wbez.org/contributor/milos-stehlik" target="_blank">Milos Stehlik</a> continues an occasional series called <em><a href="http://www.wbez.org/series/images-movies-and-race" target="_blank"><em>Images, <st1:personname w:st="on">M</st1:personname>ovies and Race</em></a></em>. Today, Milos spends the hour with two African-American trailblazers of the advertising industry. Shirley Riley-Davis is a winner of numerous advertising copywriting and creative awards during a career that has led her from <st1:city w:st="on">Pittsburgh</st1:city> to <st1:state w:st="on">New York</st1:state>'s "<st1:personname w:st="on">M</st1:personname>ad" Avenue to <st1:place w:st="on"><st1:city w:st="on"><st1:personname w:st="on">C</st1:personname>hicago</st1:city></st1:place>. And <st1:personname w:st="on"><a href="http://www.colum.edu/academics/marketing_communication/faculty/hallen.php" target="_blank"><st1:personname w:st="on">H</st1:personname>erbert Allen</a></st1:personname> is a <st1:place w:st="on"><st1:city w:st="on"><st1:personname w:st="on">C</st1:personname>hicago</st1:city></st1:place> playwright, professor of marketing at Columbia College, and advertising strategist who innovated concepts of market segmentation.<br> <br> <strong> A film about the actual 'Red Ball Express,' which was 75% black:</strong><embed allowfullscreen="true" allowscriptaccess="always" src="http://www.youtube.com/v/KjAjBJ51dCY?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" height="385" width="640"></p><p><br> <iframe allowfullscreen="" src="http://www.youtube.com/embed/ggkLhL2xjdc" frameborder="0" height="315" width="420"></iframe></p><p><embed allowfullscreen="true" allowscriptaccess="always" src="http://www.youtube.com/v/_Mk2Tca88Xo?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" height="385" width="480"></p><p>&nbsp;</p><p><embed allowfullscreen="true" allowscriptaccess="always" src="http://www.youtube.com/v/7b3313ch6lU?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" height="385" width="480"></p></p> Mon, 19 Dec 2011 15:00:00 -0600 http://www.wbez.org/episode-segments/creating-racial-reality-through-advertising-and-film Worldview 12.19.11 http://www.wbez.org/episode/worldview-121911 <img typeof="foaf:Image" src="http://llnw.wbez.org//episode/images/2011-december/2011-12-14/wv20100820alarge.png" alt="" /><p><p>Fifty years after the civil rights era, and almost 150 years after slavery, the vast majority of the images we see in film and on television are still of white Americans. Today in our occasional series, <a href="http://www.wbez.org/series/images-movies-and-race" target="_blank"><em>Images, Movies and Race</em></a>, Milos Stehlik looks at why media and movies are so out of touch with the country's real diversity. Two African-American pioneers in advertising join <a href="http://www.wbez.org/episode-segments/creating-racial-reality-through-advertising-and-film" target="_self">the discussion</a>.<a href="episode-segments/creating-racial-reality-through-advertising-and-film"> </a></p></p> Mon, 19 Dec 2011 15:00:00 -0600 http://www.wbez.org/episode/worldview-121911 An injection of tourism gives Michigan a boost http://www.wbez.org/content/injection-tourism-gives-michigan-boost-0 <img typeof="foaf:Image" src="http://llnw.wbez.org//story/photo/2011-November/2011-11-14/Pure Michigan_Flickr_Alex Lown.jpg" alt="" /><p><p style="text-align: center;"><iframe allowfullscreen="" src="http://player.vimeo.com/video/30393138?title=0&amp;byline=0&amp;portrait=0&amp;color=cc0422" webkitallowfullscreen="" width="601" frameborder="0" height="338"></iframe></p><p>The last decade was an especially tough one for Michigan: The state had the highest unemployment figures in the country for four years straight, peaking around 14 percent. Over the last decade, the population in 15 of its 20 largest cities shrank. It faced the near collapse of the auto industry and a national bailout.</p><p>But the state is working to change its luck with tourism. Right in the middle of all its economic woes the Pure Michigan campaign was born. Its advertisements on radio, TV, and billboards celebrate the “kick-back and relax” spirit of the state, encouraging visitors to “take time to smell the roses,” or in this case, “take time to walk along the thousands of miles of freshwater coastlines.”</p><p>Mark Canavan is the creative director for Pure Michigan. He's a 40-something guy with casual clothes and a gentle confidence.&nbsp;In 2006 he was hired by the Michigan Economic Development Corporation, a public-private state marketing agency, to develop a campaign to grab the attention of residents, drive traffic to Michigan.org and boost the overall state tourism market.</p><p>He admits he had his work cut out for him. “People had an image of Detroit with its manufacturing and automotive history," Canavan says. "But we really kind of had to re-awaken and refocus on what the state was all about.”</p><p>The Pure Michigan ads celebrate the state’s traditions: "Hundreds of lakes, thousands of rivers and streams, begging you to hang up, gone camping, gone swimming, gone sailing…”</p><p>But what about the gone jobs and the gone 401 K’s? What about gone homes, foreclosed left and right? The Pure Michigan campaign ploughed full speed ahead without dwelling on that. The campaign burst through the recession’s darkest days and dared people to think differently.&nbsp;&nbsp;</p><p>Canavan says that the Pure Michigan campaign inspires different thinking because it was created with a different approach. As a lifelong resident of the state, he decided that Michigan’s ads couldn’t compete with other states using “destination” or “attraction” tourism. He is proud of the approach they chose. “All we did was we just tilted the lens a little, to say how you’re going to feel there," he says. "That changed everything.”</p><p><strong>Feeling good in Michigan</strong></p><p>Turns out, reminding people that they can feel good in Michigan works. According to a study by the Michigan Economic Development Corporation (MEDC) and the market research group Longwoods International, 2 million new visitors came to Michigan in 2010, spending an additional $605 million.</p><p>Michigan Gov. Rick Snyder decided to endorse and help fund the Pure Michigan campaign with an annual $25 million.</p><p>Critics of the campaign say cash-strapped Michigan shouldn’t be dishing out money to advertise for private tourism companies,&nbsp;but others, like Mark Canavan, argue that the campaign is earning its keep. For every $1 it spends to promote the state, it brings in over $3.</p><p>The boost in tourism seems to be having a ripple effect across the state.</p><p><strong>Universities training young people to stay</strong></p><p>Andrea McNeal is a student at Eastern Michigan University in Ypsilanti, Mich. She says she will stay in the state after she graduates, bucking the trend of many of her peers.</p><p>McNeal is pursuing the new geo-tourism degree aimed at leveraging the success of the Pure Michigan campaign to get into fresh jobs. In 2010, the tourism industry added 10,000 new positions.</p><p>Geo-tourism professor Kelly Victor-Burke notes that tourism is the second largest industry in the state, so she encourages her students study hospitality, speech making, and geographic information systems, and perhaps most importantly, to travel "to restaurants from the farm to table movement...to lighthouses." Students are not just experiencing location, she says. They're "meeting the people and seeing the opportunity.”</p><p>Showcasing opportunities could help reverse the state's brain drain, according to Victor-Burk. “We’re really sending the message that we want our graduates to continue to work in Michigan,” she says.</p><p><strong>Life in a tourist town</strong></p><p>Travel a few hours north on Route 23 and the discussion of tourism and employment moves from an academic one to one of survival.</p><p>Alcona, Mich. is about 4 hours drive north of Detroit. The small town is right on the shore of Lake Huron, with beautiful views and a quaint lighthouse in the distance. It’s a thriving tourist destination during the summers, but in the off-seasons, it’s much quieter.</p><p>Just about five miles up the road from the lake, high school students are thinking about new ways to create businesses using local know-how.</p><p><strong>Building entrepreneurs</strong></p><p>Brian Matchet stands in a large room, about the size of a gymnasium. But instead of dust bunnies and old candy wrappers in the corners, this place is filled with evidence of creative agricultural and science-based projects. This is “the shop.”</p><p><img alt="" class="caption" src="http://llnw.wbez.org/story/insert-image/2011-November/2011-11-14/Chainsaw SafetySIZED.JPG" style="width: 275px; height: 367px; float: left; margin-left: 10px; margin-right: 10px;" title="Students at Alcona High School learn chainsaw safety in class to think about creative ways to make use of local resources for future small business development. (Photo courtesy of Alcona High School)">Matchet is an instructor at Alcona High School. In this one-stoplight town, only about 5 percent of students go on to university programs like those at EMU. The options for staying home, Matchet explains, aren’t too good either. “I heard I think we were at 18 to 19 percent unemployment in the county," he says. "There are few that find jobs here. But hopefully that will change in the future.”</p><p>Tourism is not going to be a cure-all for places like Alcona, but Pure Michigan’s success fuels Matchet's optimism. He helps his students develop small businesses with the potential to tap into tourist markets.</p><p>One successful student idea already in the works is located just a tractor ride away from the shop.</p><p>Go past the two sports fields and several parking lots and standing on a back lot is a small log cabin. It’s the Alcona Sugar Shack.</p><p>Amanda Coutts is the manager of syrup production for this school year and she says, “it does feel like a business.”</p><p>Students tap trees, process the sap, bottle, label, and sell it. It’s a moneymaking operation and Amanda is quick to point out that every year they throw a syrup celebration day. “Everybody comes out and we make pancakes, sausage, and have breakfast with our syrup," she says. "There are lots of people that come out for it.”&nbsp;</p><p>Students produce 200 gallons of syrup every year. Brian Matchet talks proudly of how his students learn to be smart entrepreneurs, cut costs, and take their ideas out into the real world. “Two students wanted to sell firewood to tourists so they got permission from their grandpa to cut down trees on his property, they split the fire wood, bundled it, and went to gas stations to sell it," he boasts. "Within a month, they made enough to each buy their own chainsaws.”</p><p>They kept earning money, and eventually helped put themselves through college. “Maybe not ironically, they’re both live back in the community so it’s neat to see that cycle come around as well,” Matchet adds.</p><p>It’s a small victory, a successful firewood business in Alcona, especially when compared to the great assembly line factories of Michigan’s past, with their steady jobs and secure retirements. Even with the most successful advertising campaign, those economic glory days may be gone forever. Michigan is something else now, but Pure Michigan is helping people here feel something they haven’t had a lot of in a while: hope.</p></p> Mon, 14 Nov 2011 15:58:00 -0600 http://www.wbez.org/content/injection-tourism-gives-michigan-boost-0 Hot dog wars: Kraft, Sara Lee battle over claims in ads http://www.wbez.org/story/hot-dog-wars-kraft-sara-lee-battle-over-claims-ads-90549 <img typeof="foaf:Image" src="http://llnw.wbez.org//story/photo/2011-August/2011-08-15/chicago hot dog_flickr_Jen Waller.jpg" alt="" /><p><p><strong>Updated at 1:40 p.m. on 8/15/11</strong></p><p>A legal beef between the nation's two largest hot dog makers is under way in federal court in Chicago, where a judge will determine whether Oscar Mayer or Ball Park franks broke false-advertising laws in their efforts to become top dog.&nbsp;</p><p>At issue?&nbsp; Which Chicago-based brand can say it makes the country's greatest hot dog.</p><p>Judge Morton Denlow said "let the weiner wars begin" as he invited lawyers to begin opening remarks Monday.</p><p>West suburban-based Sara Lee is suing north suburban-based Kraft over claims made on its hot dog packaging and ads. Kraft owns Oscar Mayer while Sara Lee runs Ball Park.</p><p>Sara Lee argued a Kraft ad campaign falsely claimed it won a national taste test, when there were alleged flaws in the way those tests were conducted. An attorney for Sara Lee said taste testers weren't given the option to put condiments on the hot dogs. When he suggested consumer should've been allowed to put on ketchup, the judge jokingly said that's an area of great dispute.</p><p>Sara Lee's attorney also focused on Oscar Mayer's claims that it has a brand of hot dogs that are 100% pure beef. Sara Lee argues those dogs also contain other ingredients, like water and spices, and therefore aren't 100% pure. Kraft contends the beef is pure; there's no mystery meat. The lawsuit dates back to 2009.</p><p>Erin Lash, an analyst for Morningstar who follows both companies, said there's good reason the brands find it worth suing each other over ads: the sales.</p><p>"We're dealing with a very competitive space and retail meats, in particular, can be a category where consumers tend to consider price rather than brand when making purchase decisions," Lash said.</p><p>In court filings, neither company disclosed a specific dollar amount lost because of the others' ads.&nbsp;</p><p>But the food-industry giants underscored how high the stakes are by filing thousands of pages of legal documents over three years of litigation. Judge Denlow also joked with attorneys that the court filings were longer than "Anna Karenina."</p><p>The case could clarify how far companies nationwide can go when boasting that their product is better than a competitor.</p><p>Judge Denlow will determine the verdict, rather than a jury.</p></p> Mon, 15 Aug 2011 10:00:00 -0500 http://www.wbez.org/story/hot-dog-wars-kraft-sara-lee-battle-over-claims-ads-90549