WBEZ | Shock Marketing: Advertising http://www.wbez.org/tags/shock-marketing-advertising Latest from WBEZ Chicago Public Radio en Examining the history of controversial advertisments http://www.wbez.org/episode-segments/2011-04-21/examining-history-controversial-advertisments-85487 <img typeof="foaf:Image" src="http://llnw.wbez.org/segment/photo/2011-April/2011-04-21/J crew.jpg" alt="" /><p><p>A recent ad in a J. Crew catalog showed the company’s president painting her son’s toenails. Some claim the ad doesn’t just sell clothes but promotes a subversive social agenda.<br> <br> But controversial ads are nothing new. To find out more about why advertisers still try to push people's buttons, Eight Forty-Eight turned to Joe Marconi, a Professor in the College of Communication at DePaul University. He's the author of the book <a href="http://www.amazon.com/Shock-Marketing-Advertising-Influence-Family/dp/1566250811" target="_blank"><em>Shock Marketing: Advertising, Influence and Family Values</em></a>. His most recent book is <em>Crisis Marketing: When Bad Things Happen to Good Companies.</em></p><p><em>Music Button: Gutbucket, "Tryst 'n Shout", from the CD Flock, (Cuneiform)</em></p><p><strong>For more on advertising, listen to the <a href="http://www.cbc.ca/ageofpersuasion/">CBC’s Age of Persuasion</a> Saturday mornings at 6:30am on WBEZ.</strong></p></p> Thu, 21 Apr 2011 14:06:00 -0500 http://www.wbez.org/episode-segments/2011-04-21/examining-history-controversial-advertisments-85487