David GreisingWhat happens when a 49-year-old star columnist suddenly leaves the Chicago Tribune after more than a decade and jumps to a competitor? Well, that depends on which 49-year-old star columnist you're talking about.
To say that WBBM-Channel 2 has nothing to lose by flushing its morning show down the toilet is an understatement. Last month the CBS-owned station averaged a paltry 0.8 rating from 5 to 7 a.m. weekdays.
As far as I'm concerned, the Loop hasn't been a real Chicago radio station since last March. That's when Emmis Communications, owner of classic rock WLUP-FM (97.9), fired most of the people who had any brains and outsourced all programming, imaging and branding functions to St. Louis.
I never imagined that something I wrote would cause a painful public rift between two of Chicago's most prominent media luminaries (who also happen to be two of the colleagues I respect and admire most in the world).