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The LEGO brand

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The LEGO brand

LEGO is one of the most recognized brands in the world and inspires much passion among its fans. But in the 1990s, the company was on the verge of bankruptcy. David Robertson, professor at the Wharton School of Business talks about the business story of LEGO's innovation. Then: there’s a thriving LEGO culture and subculture in Chicago. LEGO is a centerpiece of our parties and our educational curriculum. What makes LEGO such a popular brand in Chicago? We talk with Lidia Voelker, a local business owner who uses LEGO to educate and entertain children with her company C&A Robot Factory in Libertyville, Illinois. We also talk with, Dan Morey a Chicago man in finance who became a LEGO master model builder. (Photo: Flickr/Slack pics)

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