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Hollywood “bombs” and why the movie industry is falling apart

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Hollywood “bombs” and why the movie industry is falling apart

Disney just had another in a string of summer flops: Lone Ranger, John Carter, etc. But these and other bad films seem to make money and don’t discourage Hollywood from rolling out subpar fare. The same perversion of supply and demand in financial/banking (too big to fail) seems to exist in the movie industry. If banks can take risks with no consequences, then citizens and the economy suffer. So if you can make bad movies that no one goes to see, but still turn big profits, what incentive is there to stop making bad films? What’s a flop to media/critics or American movie audiences can be someone else’s gold. What goes into the budgeting, overseas marketing, commercials, sponsorships, Netflix, DVDs, etc? Beyond the typical discussion of what has flopped, that films cost too much to make, we’ll talk about what’s changed with the system. WBEZ contributor and director of Facets Multi-media Milos Stehlik, chief film critic for Variety Scott Foundas join Ted Hope, who runs the San Francisco Film Festival and Sunder Narayanan who is a clinical associate professor of Marketing and director, UC Global Academic Initiatives at NYU Stern School of Business. (Photo:Flickr/ VXLA)

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